Description of the organization and its target audience
Mintfish provides financing for commercial insurance premiums. For instance, if a company's insurance premium is $30,000 and they need to make monthly payments, Mintfish finances that for them.
Mintfish will work with insurance agents, property managers, and business managers. Customers will be across the US.
Most of the companies in this space are stodgy, boring, and expected. They have boring names and boring logos. Mintfish wanted their identity to be fresh, unique and stand out among their competitors.
Business & Consulting
The design is combination of your initials and square. Together these form a simple maze abstract.
The design is constructed with an outline of a perfect square. Square conveys perfection and excellence and incorporating LFC initials subtly communicates the creativity Lisa bring's to the solution.
The maze is an interesting puzzle which we solve or in our case, it is a responsibility you hold to find the solution. Solving a problem here is entering from one end and exiting from the other using strategy/thinking and bit of creativity. These values show what LFC are capable of.
We chose a simple san serif font that corresponds to the design with simplicity and professionalism.
The Tiffany blue(slightly darker shade) is selected here to convey freshness and increase the approachability towards LFC.